Outrageous Samples of Introduction Essay for College Application Tips

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Converse Analysis - 6694 Words

Company Perspectives: The Company s marketing strategy is targeted on the Converse All Star brand, which is positioned as the American performance brand with authentic sports heritage. The company believes that there are significant opportunities to build the brand, which commands high consumer awareness generated by reason of its 95-year history. The company s consumer research has become an integral part of its product development, advertising campaigns and in-store point of purchase materials. 1.0 Company Information 1.1 History and Key Dates: 1908:The company is founded as Converse Rubber Co. In Massachuset. 1917:Converse introduces the All Star, one of the world s first basketball shoes. 1921:Chuck Taylor†¦show more content†¦(2) ONE STAR - Very similar to PRO STAR but a little different on two sides, there is no arrow on two sides but only a â€Å"one star† and the star logo on both two sides instead. No logo on the sole but a star logo on the heelpiece of the shoes. (3) STAR 70 - Star 70 was first designed in 1970s, by the promotion of Kimura Takuya between 2002 - 2003, Star 70 is very famous in China, Japan and Korea. Compared to other Converse shoes, Star 70 has star on both sides as well as two slashes, no logo on the sole but â€Å"All Star† on the heelpieces. (4) SKID GRIP - This series is normally called â€Å"sailor shoes†. The design came initially from the shoe-style among sailors. (5) Product Line (types of shoes)--Chuck Taylor, Jack Purcell, Converse by John Varvatos, Converse (PRODUCT) REDâ„ ¢ , Basketball, Skate, Running and Court Current Collections--Chuck It, Prom, Graduates, Music Collaborations, Chuck Taylor All Star Slim, One Star Suede, Kids, Classic Chucks Product Mix--Men s Clothing, Women s Clothing, Converse by John Varvatos Clothing, (Sun)glasses, Accessories 1.2.2 Product Features Rubber sole, sidewall, and toe ‘Racing’ and heel stripe Canvas body and lining Stitch and lace Logoà   heel, inside, sole Double eyelets on inside 1.2.3 Packaging Converses in special Converse box, tissue paper around New box with patch logo on top Converse star on sides â€Å"CONVERSE† on length ‘Eyelets’ on side StripeShow MoreRelatedNikes Athletic Footwear Products1659 Words   |  7 Pagesinclude Jordan Brand Designs, Hurley, and Converse brands. ââ€" ¦ Jordan Brand Designs distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on Basketball using the Jumpman trademark. ââ€" ¦ Hurley designs and distributes a line of action sports and youth lifestyle apparel and accessories under the Hurley trademark. ââ€" ¦ Converse designs, distributes, and licenses casual sneakers, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star ChevronRead MoreConverse Target Market Worksheet Analysis1625 Words   |  7 PagesCONVERSE TARGET MARKET WORKSHEET ANALYSIS GEOGRAPHIC As the earliest sneakers,with over 100 years of history, Converse, a American shoe company, has been considered as one of the most popular shoe companies in the world. At present it has covered more than 125 countriesï ¼Å'which have selling Distributor, Licensee, or Agent, over The Seven Continents. Set up in America and soon pop in Europe . Following the war and Market saturated in America and Europe, also the Asia Rising,Read MoreQualitative Scholarly Article Critique : How Christian Nurses Converse With Patients About Spirituality1480 Words   |  6 Pagesbe critiqued is a descriptive qualitative article that is titled â€Å"How Christian Nurses Converse With Patients About Spirituality† by Pfeiffer, Gober and Taylor (2014) published in the Journal of Clinical Nursing. Title The title of this study was appropriate and correlated directly with the study. It described the key aspects of the research study and it conveyed the central topic (how Christian nurses converse with patients about spirituality). The title was less than 15 words, so the writers balancedRead MoreTurn-Taking System as Described in Conversation Analysis1562 Words   |  7 PagesOutline and illustrate the turn-taking system as described in Conversation Analysis Introduction to Discourse Student Number: 12022165 Academic year 2012/2013 TABLE OF CONTENT 1 INTRODUCITON 2 TURN-TAKING 3 STRUCTURE OF THE TURN-TAKING SYSTEM 3.1 Techniques for selecting the next speaker 4 OPENING AND CLOSING OF THE CONVERSATION 4.1 Openings 4.1.1 Topic 4.2 Closings 5 CONCLUSION INTRODUCITON In conversation people seem to follow a certain rule of communication whichRead MoreTransactional Analysis : A New And Effective Method Of Group Therapy950 Words   |  4 Pagespersonal- analysis. Shocked of the committee’s rejection, Berne was determined to forge a new approach to psychanalysis by himself, without the support of any psychiatric organization. Powered by his determination, he wrote two seminal papers â€Å"Intuition V: The Ego Imageâ€Å": and â€Å"Ego States in Psychotherapy.† The next year, in 1957, he wrote a third article, titled â€Å"Transactional Analysis: A New and Effective Method of Group Therapy.† The article introduced the idea of Structural Analysis (a theoryRead MoreQuestions On Cognitive Software Design1588 Words   |  7 Pages Sentiment Analysis David Studdard January 8, 2016 Cognitive Software Design Dr. Steve South University This article investigated some of the fundamental research issues inside of the field of sentiment analysis and examined several algorithms that intend to understand each of these issues. It has also portrayed a percentage of the major applications of sentiment analysis and gave a couple significant open difficulties. Numerous commercial sentiment analysis systems still utilize oversimplifiedRead MoreGender Wage Discrimination in Pakistan1465 Words   |  6 PagesSecond part of the equation normalizes characteristics, for females in this instance, and then subtracts the wage differential based on characteristics, to give us the overall differential based on discrimination. As a control, we also work out the converse of this Oaxaca Blinder Decomposition as follows; D= XmÃŽ ²m-Bf+ ÃŽ ²f(Xm-Xf) To control for selectivity bias, we have also used the ‘Heckman Procedure’. A multi-variable Logit model was run and three variables (Lambda1, Lambda 2 and Lambda3) wereRead MoreQuestions On Requirements Gathering And Analysis1439 Words   |  6 Pages Table of Contents Iteration 1: Requirement gathering and analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Action†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Observation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Reflection†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Iteration 1: Requirement gathering and analysis Plan This Iteration was done from February 07th, 2016 to February 16st, 2016. In this Iteration stage, the arrangementRead MoreEssay on Ta and Gestalt3196 Words   |  13 PagesIn this essay I will give an explanation of my understanding of Transactional Analysis, more commonly known as ‘TA’, and the Gestalt theory to counselling, as discussed in module one, year three of the Chrysalis Counselling course. I will then apply these approaches, and demonstrate the methodology to a previous client case study, discussing what I could have achieved. I will offer a brief outline of the case in question to allow for clear understanding of the presenting issue, and the possible outcomesRead More Strindbergs Miss Julie and Becketts Waiting for Godot Essay2482 Words   |  10 PagesBecketts Waiting for Godot The motivations and behavior of key characters in Strindbergs Miss Julie and Becketts Waiting for Godot will be analyzed according to Eric Bernes method of transactional analysis. Eric Berne deals with the psychology behind our transactions. Transactional analysis determines which ego state is implemented by the people interacting. There are three possibilities which are either parent, adult, or child. The key characters in Waiting for Godot are Vladimir and Estragon

Feminism Essay - 1112 Words

Feminism In the past and present women have had to endure sexism as a part of everyday life. This is unfair and unjust to the female species. In this paper I am going to be talking about some of the issues of sexism and how they affect women. Some of the issues I will be talking about are the white males club and how non-membership effects women. What are the benefits of having a membership to it. How women are kept in their place by society and by themselves. How has this unequal affected women through their lives and the business world. If women are being liberated or not. What types of problems women are experiencing. These are the issues we will be discussing in this paper. The first issue we will be discussing in this paper is the†¦show more content†¦Susan Faludi states in her article Blame It on Feminism â€Å" Professional women are suffering â€Å"burnout† and succumbing to an â€Å"infertility epidemic.† What does this say about women and their ability to han dle stress not anything good. Should we blame these problems on Feminism? Or should we blame it on women getting power but not as much as men? Susan Faludi also states this† If women are so equal, why do they represent two-thirds of all poor adults.† If women were so equal would all of this be happening? In Society today do men keep women in their place or do women contribute to that. In the article Stoppers: Keeping Women in Their Place Anne Schaef she states† It is very difficult for men to understand how fragile our trust in our perceptions is, how easily we can be talked out of them, and how terrified we are of being labeled sick, bad, crazy, or stupid. The part goes two ways. Women take part in it by not standing their ground because of their self-conciseness about themselves. Men take part in it by making the women fell guilty. Anne Schaef states† Whenever a woman is not fulfilling her prescribed role or doing what is expected if her, she can easily be made to fell guilty. As you can see it’s a two-sided thing if the women could just hold there ground and the men didn’t put guilt trips on them they wouldn’t this problem. The next issue I am going to talk about is why females become feminists. Anna Quindlen states in her article On BeingShow MoreRelatedFeminism : A Studies Of Feminism1559 Words   |  7 PagesFeminism 6 Running Head: PSYCHOLOGY STUDIES:A STUDIES OF FEMINISM PSYCHOLOGY STUDIES: A STUDIES OF FEMINISM CUIYI P. Student Pasadena City College Feminism 1 Psychology Studies: a Studies of Feminism What Does it Means to Run Like a Girl 21th Century Earlier Centuries Feminism became a hot topic in 21th century, but anyone know what is Feminism means? Definition on Macmillan Dictionary says, Feminism is the belief that women should have the sameRead MoreFeminism : An Definition Of Feminism1281 Words   |  6 PagesWhen one hears the term â€Å"Feminism†, she/he may have the idea that it is the urge and desire to gain rights for women. While that is true, it does not describe feminism in its entirety. Many people misinterpret what this term means based on media and people who do not know better. Many people who may misinterpret feminism may describe it as a movement to make women superior to men. They may say that those who claim to be a feminist are ones who hate men and strive to assert themselves aboveRead MoreFeminism : The Facade Of Feminism3220 Words   |  13 Pages1A 10 December 2014 The Facade of Feminism Feminism has been around for many years. During the 19th century, feminism has had a massive effect on the female role in society and in everyday life. The term feminism emerged from the 20th century to express a broader set goals for women around the world. The majority of women want to have the same equal rights as men and women are willing to fight until they unite and become treated equally as one. The word feminism is a complex and paradoxical termRead MoreFeminism1121 Words   |  5 PagesFEMINISM Introduction to Sociology Feminism Belief in the social, political, and economic equality of the sexes. The movement organized around this belief. Feminism Feminist Theory is an outgrowth of the general movement to empower women worldwide. Feminism can be defined as a recognition and critique of male supremacy combined with efforts to change it. Feminism The goals of feminism are: To demonstrate the importance of women To reveal that historically women have been subordinate to menRead MoreFeminism, And Existentialist Feminism1780 Words   |  8 Pageswho is giving, caring, and dependable. These may sounds like worthy qualities at first, but together they form a major source of oppression for any caregiving figure, and different feminist theories such as care-focused feminism, psychoanalytic feminism, and existentialist feminism all have something to say about it. Motherhood is certainly a necessary role in a family and even in society, but the social construction around this role has led to many different ideas about the way mothers and caregiversRead MoreFeminism : The Marks Of Feminism1989 Words   |  8 PagesThe Marks of Feminism Throughout history and still today women fight against stereotypes and oppression for the sole fact that they are women. Stripped of human rights and equality in comparison to men, women deserve to stand on the same pedestal men are preciously placed upon simply because they are all human. A majority of people, including some women, invalidate the need for feminism by claiming that women often place themselves in lower positions than men. Feminists, however, would argue thatRead MoreFeminism : The Second Wave Of Feminism1222 Words   |  5 PagesWhat is feminism? Feminism is a definition to philosophy in which women and their contributions are valued. It is based on a social political and economical which is an equality for women. It’s a revolution that includes women and men who who wish the world to be equal without boundaries. The evolution of the rights of women in Australia owes much to successive waves of feminism, or the women s movement. The first of these took place in the late 19th century and was concerned largely with gainingRead MoreFeminism And The Second Wave Feminism1516 Words   |  7 PagesAmerica from 1960s into the 1980s which was later spread into Europe and parts of Asia. Compare to first-wave feminism in which advocates sought for women suffrage, this feminist movement, which had a broader and deeper influence, focused on dealing with issues which hindered legal sexual equality, rights to reproduce as well as family roles. This feminism movement is named the Second-wave feminism. It was politically powerful and influential that it obtained significant gains including the pass of theRead MoreFeminism And The Third Wave Of Feminism1212 Words   |  5 PagesAs the feminist revolution has advanced so has the definition of feminism. In 2017 feminism means something completely different than what it did in the days of women s suffrage. No longer is feminism working on allowing women just to vote. It focuses on intersectionality, gend er norms, women s reproductive rights, and so much more. We are in the third wave of feminism. In 2017 most millennials identify with third wave feminism or a variant of the movement and strive to abolish gender roles, patriarchyRead MoreFeminism : The First Wave Of Feminism1267 Words   |  6 PagesFeminism is a movement calling for social change, holding to a belief that women are oppressed by American society due to patriarchy’s inherent sexism. This social movement explained quite simply started in the 19th century when women fought for the right to vote, sought to improve workplace conditions for women as well as increase working opportunities. From this initial movement, called first wave feminism, stemmed other waves that though somewhere in the same vein, they held many differing goals

Public Relations Theories for National Culture - myassignmenthelp

Question: Discuss about thePublic Relations Theories for National Culture. Answer: Introduction Culture has been defined by Geert Hofstede as a combined arranging of the mind which differentiates the adherents of one category or group of people from others. He has divided culture into two parts - national culture and organizational culture. National culture is all about value differences among groups of nations or areas, whereas, organizational culture is related to the differences among organizations or sections within the same organization, also known as sub-cultures. Hofstede identified six dimensions by which one could distinguish between cultures, with the help of Michael Minkov and Drs Michael Bond (Minkov and Hofstede 2012). These six dimensions of culture are: Power Distance Index (high versus low). Individualism Versus Collectivism. Masculinity Versus Femininity. Uncertainty Avoidance Index (high versus low). Pragmatic Versus Normative. Indulgence Versus Restraint. In this report, two dimensions would be taken into consideration for discussion - Uncertainty Avoidance and Pragmatism. Discussion The dimension of Uncertainty Avoidance is used for describing the way people copes up with anxiety. Nations or societies that have a high Uncertainty Avoidance score, people try making their lives as foreseeable and manageable as conceivable. If they discover that they are not in restraint of their own lives they might be interested to discontinue attempting completely. People who live in countries with a low Uncertainty Avoidance score have a demeanor of being more relaxed, inclusive and open. It must be noted that risk avoiding and uncertainty avoiding are not the same thing. Hofstede has stated that people in high-scoring countries might actually be prepared for engaging in risky conducts, exactly for the reason that it reduces uncertainties or for avoiding failure (Shah 2012). On the other hand, the dimension of Pragmatic versus Normative, also known as Long-Term Orientation, is referred to the mark to which people require explaining the incomprehensible and is sturdily associate d with religiosity and nationalism. This dimension was added by Hofstede later on, due to which it lacks in depth of information which is present in the first four dimensions. Generally, countries scoring high in this dimension are inclined towards being more pragmatic, long-term oriented, modest and thriftier. Countries that score low in this regard have people who are highly religious and nationalistic. Importance is given to self-development, besides an individuals desire of pleasing their parents (Brockmeier, Olson and Wang 2013). Hofstede's research has been seen as a better than average start for comprehending the stream of worldwide and definitive communiqu, and public relations. His work created as investigative for worldwide communication in the midst of a period when the domain of public relations endeavored to alter its preparation to management theories and actions. Top analysts, for instance, those related with the Excellence explore fought that public relations were a "management process" and that once public relations specialists got to the prevalent alliance, the public relations limit would be regarded and appreciated. Hofstede's regulatory emphasis is legitimate given the possibility of his examination that checked on specialists at all-inclusive branches of IBM. Swinging to Hofstede's work to aid elucidate general public relations was typical for public relations specialists (Hofstede 1984). As a one of the cultural qualities, uncertainty avoidance can be illuminated by the level of society's flexibility for dubiousness and uncertainty (Taras, Steel and Kirkman 2012). Originality and ambiguity are known as disturbing musings for a couple of countries on the planet. These countries decay facing with uncommon considerations, particular sorts of people and various routines. They would incline toward not to be defied with peculiar things and demand to dodge conceivable struggles. They furthermore attempt to change perfect quality with inconsequential danger. These countries are referred to as high uncertainty avoidance countries. Conversely, new thoughts and new conditions are not disturbing musings for some unique countries that are called as low uncertainty countries. High uncertainty index countries have multitudinous institutions, headings and rules to cut down uncertainty and regulate everything. It is assumed that all issues can be dealt with the official authorization s. In Australia, companies that have shown signs of uncertainty avoidance are News Limited and Fairfax. Swinging to low uncertainty avoidance countries, individuals couldn't care less for genuine controls. It is assumed that measures are not essential to deal with issues. People advantage from instructions exactly when they require. For instance, in high uncertainty avoidance index countries, an affiliation is outstandingly organized that displays the communication channels unmistakably, job descriptions in to a great degree detail. In any case, in low uncertainty avoidance countries' affiliations couldn't care less for a lot of standards and headings. They feel constrained by the principles (Frijns et al. 2013; Matusitz and Musambira 2013). It was recommended that individuals that carry on entrepreneurially hunt for the open entryways in markets that are active, by their understanding frameworks and aptitudes to see and oversee uncertainty. Their capability while working under unce rtainty circumstances may in like manner be established on motivation and risk-taking affinity. In contrast, the noteworthiness of business undertaking on the economy must not be disregarded. Fundamental advancements of entrepreneurial firms fill in as a stimulus for transforming into an active or possibly one of a kind liberal conditions (Hwang and Lee 2012). With the objective that business endeavor enables monetary improvement by causing progressions, to change and making it conceivable to go into new markets, making new jobs and extending contention (Pendiuc and Lis, 2013). Since economy now contains ingenuity, improvement, business venture and inventive capacity rather of just data based activities (Kong 2013). In this manner, one may state that business undertaking is impacted by culture, which controls individual's direct and personality and it impacts fiscal improvement by methods for collection of supply, headway, exit and segment of firms and so on. Long-Term Orientation (LTO) measures the hugeness an overall population adds to the future, versus the different circumstances. In high long-term arranged social orders (e.g., China), future prizes are underlined; eagerness and thrift are focal. Social orders with low long-term orientation focus on excellences connected to the past and the present, for instance, custom, snappy dauntlessness and social duties (e.g., Bangladesh). In a long-term orchestrated culture, by then, PR experts need to fathom the estimation of long-term obligations and expand their PR plans far into what's to come. PR experts in a low long-term arranged culture should review that people require happens rapidly. Moreover, in low long-term masterminded social orders, change tends to happen more rapidly, in light of the way that long-term duties don't go about as a weight (Venaik, Zhu and Brewer 2013). PR works best when an affiliation concentrates on achieving specific a couple of year, yearly, and shorter-term c ommunication goals. . In Australia, companies that have shown signs of long term orientation is Australian finance Group. A couple of delineations: getting the opportunity to be doubtlessly known as outstanding amongst other ten associations in a business claim to fame; influencing a base number of sales to ask for consistently; raising a capital pool; familiarizing another product with distribution channels and end-customers. Science among client and PR firm is the principle marker of advance (Lee, Trimi and Kim 2013). Conclusion Culture has been outlined by Geert Hofstede as a combined arranging of the mind which differentiates the adherents of one category or group of people from others. He has divided culture into two parts - national culture and organizational culture. National culture is all about value differences among groups of nations or areas, whereas, organizational culture is related to the differences among organizations or sections within the same organization, also known as sub-cultures. Hofstede identified six dimensions by which one could distinguish between cultures. Inside cultures, six dimensions exist - Power Distance Index (high versus low), Individualism Versus Collectivism, Masculinity Versus Femininity, Uncertainty Avoidance Index (high versus low), Pragmatic Versus Normative, and Indulgence Versus Restraint. In this report, two dimensions have been taken into consideration for discussion - Uncertainty Avoidance and Pragmatism. These two dimensions have been discussed in terms of thei r usage and application in business. References Brockmeier, J., Olson, D.R. and Wang, M. eds., 2013.Literacy, narrative and culture. Routledge. Frijns, B., Gilbert, A., Lehnert, T. and Tourani-Rad, A., 2013. Uncertainty avoidance, risk tolerance and corporate takeover decisions.Journal of Banking Finance,37(7), pp.2457-2471. Hofstede, G., 1984. Cultural dimensions in management and planning.Asia Pacific journal of management,1(2), pp.81-99. Hwang, Y. and Lee, K.C., 2012. Investigating the moderating role of uncertainty avoidance cultural values on multidimensional online trust.Information management,49(3), pp.171-176. Kong, D.T., 2013. Examining a climatoeconomic contextualization of generalized social trust mediated by uncertainty avoidance.Journal of Cross-Cultural Psychology,44(4), pp.574-588. Lee, S.G., Trimi, S. and Kim, C., 2013. The impact of cultural differences on technology adoption.Journal of World Business,48(1), pp.20-29. Matusitz, J. and Musambira, G., 2013. Power distance, uncertainty avoidance, and technology: analyzing Hofstede's dimensions and human development indicators.Journal of Technology in Human Services,31(1), pp.42-60. Minkov, M. and Hofstede, G., 2012. Hofstedes fifth dimension: New evidence from the World Values Survey.Journal of cross-cultural psychology,43(1), pp.3-14. Pendiuc, T. and Lis, E.C., 2013. Analysis of entrepreneurship in Romania comparative with the EU countries-27.Probles of Management in the 21st Centry,8, pp.81-93. Shah, A., 2012. Uncertainty avoidance index and its cultural/country implications relating to consumer behavior.Journal of International Business Research,11(1), p.119. Taras, V., Steel, P. and Kirkman, B.L., 2012. Improving national cultural indices using a longitudinal meta-analysis of Hofstede's dimensions.Journal of World Business,47(3), pp.329-341. Venaik, S., Zhu, Y. and Brewer, P., 2013. Looking into the future: Hofstede long term orientation versus GLOBE future orientation.Cross Cultural Management: An International Journal,20(3), pp.361-385.